Sunwink | Mini-Campaign
Mother’s Day campaign
Sunwink makes it easy to consume a truly health-conscious beverage. This Mother’s Day campaign showcases the bonding experience between mother and child with the gift of Sunwink.
Creative strategy + goals
Marketing to adult-children looking for the perfect present for their mom on Mother’s Day. The product benefits include healthy ingredients and giving back to the community.
In order to accomplish advertising goals, the creative strategy will bring a bright and engaging tone to a beloved holiday. Contemporary look and friendly photography portraying the health and happiness that Sunwink can bring to the family.
Media Mix
The use of Instagram, Facebook, and Spotify as our digital media. The target audience frequent those apps and direct advertising will ensure higher sales. For the print media a billboard will be in a downtown location. The full page magazine ad will be located inside of publications such as Better Homes and Gardens, Town & Country, Women’s Health, etc.
SPOTIFY AD
Script
Psst...hey you, yeah.
Did you forget Mother's Day is tomorrow?
You didn't get her a present?
Well, Sunwink has got you covered. It is a beverage guaranteed to be her next favorite. Why?
Because it has over 100 health benefits and nothing, I repeat nothing artificial.
It comes in delicious flavors, so pick up the Sunwink Mocktail Tonic Pack and make Mama's day with a mocktail.
SOCIAL MEDIA ADS
Copyright Statement
The executions shown were created for a class project, with no affiliation to Sunwink.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Sunwink. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Sunwink does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, or partnerships with any copyright or trademark holders.