Nalgene + WWF Ad Campaign
Your bottle tells a story…
Nalgene is a reusable water bottle company that prides itself on adventures and sustainability. In collaboration, the WWF is working together to make positive efforts for wildlife conservation.
Overview
The target audience is young girls ages 14-18 years old. These girls love color, cute animals, & collectibles.
When marketing to a younger generation about a difficult topic, dying species, is problem design can solve. My product designs & campaign messaging help create an open conversation piece to bring light to a dark situation.
COLLABORATIVE PRODUCTS
BIG CATS
PRIMATES
MARINE ANIMALS
FULL PAGE MAGAZINE ADVERTISEMENTS
DIGITAL MEDIA
Instagram, TikTok, & Spotify. These are the main platforms frequented by the target audience.
Spotify Streaming Ad
Tiktok advertisement
This video explains the percentages of depleting endangered species categories.
SAVE THE ANIMALS
HELP THE PLANET
STAY HYDRATED
Storyboard (youtube ad)
00:00 - *Animal sounds*
00:05 - These animals are not dangerous but endangered.
00:08 - Icons come in and make a motion.
00:12 - Then fade to the next scene.
00:13 - Your bottle can help their future.
00:16 - Icons come in and make a motion.
00:21 - Then fade to the next scene.
00:23 - Let's work together to reduce pollution and help their population grow.
00:25 - Icons come in and make a motion. Then fade to the next scene.
00:25 - Icons come in and make a motion. Then fade to the next scene.
00:27 - Nalgene's collaboration with the WWF was made to help these animals and ensure their future.
GUerilla marketing tactic
Up close look at all three water fountain vinyls
Examples with water bottles
Unique promotional item
After scanning the QR code on the water fountain vinyl you can receive a free color-changing silicon straw. This straw is perfect for preventing spilling and saving the andimals through reducing plastic pollution. It is easy to clean, fun to use, and perfect for the planet.
Copyright Statement
The executions shown were created for a class project, with no affiliation to Nalgene or WWF.
All logos, product references, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Nalgene and WWF. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Nalgene nor WWF does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, or partnerships with any copyright or trademark holders.